Athens, GA · 2015

Thanks For A Great Event!

We hosted our second annual SoundBoard cross-functional online marketing conference from 9 AM – 5 PM on July 16, 2015 at the Georgia Center in Athens, GA. This year, we had even more incredible speakers, followed by another great GroundBridge After-Party at Live Wire Athens!

Speakers & Session Schedule

Michael Hamrick

Perfect Pitch Concepts

Building Email Marketing Campaigns Focused on Conversions

Dive into the marketing and technical production elements needed to execute successful email marketing campaigns.

Email Marketing

with:

Michael Hamrick

2:30 pm - 3:20 pm

Jul, 16

Production Track

The Art of Keyword Optimization

Understand more about the philosophy of keywords, where they’re heading, and how you should be thinking about them for your business.

SEO

with:

Michael Hamrick

10 am - 10:50 am

Jul, 16

Business Track

Creating a Likable Brand Voice Through Community Support

Improve social engagement by building a consistent brand voice that creates rapport with like-minded local influencers.

Business & Branding, Social Media

with:

Michael Hamrick

10 am - 10:50 am

Jul, 16

Social Media Track

Stephen Rosenberg

Perfect Pitch Concepts

Thinking Mobile-First to Improve Content Across Platforms

By thinking through the lens of mobile design and adaptability, content creators can flexibly improve engagement no matter which device is in hand.

Business Writing Tips, Content Marketing

with:

Erin Yates

Stephen Rosenberg

10 am - 10:50 am

Jul, 16

Content Track

Using Google Analytics to Target Users Based on Conversion Stages

Find out how to use custom analytics segments to increase the effectiveness of your paid search campaigns.

Analytics

with:

Stephen Rosenberg

1:30 pm - 2:20 pm

Jul, 16

Business Track

Candice Beaty

Chancey Charm

Creating Real-World Content to Refine Your Brand Image

Discover how building online content around offline events, photo shoots, and other activities can pay off for your business.

Content Marketing

with:

Sarah Chancey

Candice Beaty

2:30 pm - 3:20 pm

Jul, 16

Content Track

Fenwick Broyard

Community Connection

What Crowdsourcing Can Teach Us About Getting Things Done

Discover transferable crowdsourcing principles such as incentive structures, task delegation, and risk management.

Strategy

with:

Fenwick Broyard

11 am - 11:50 am

Jul, 16

Production Track

Josh Brown

Broad 9A

Planning Content Your Readers Will Want to Share

Learn how to approach your content planning in a way that will make your results inherently more shareable.

Content Marketing

with:

Josh Brown

11 am - 11:50 am

Jul, 16

Content Track

Mark Acosta

Adroit Methods

Understanding How Production Capacity Drives Your Value Proposition

Gain insight into how your true production capacity is critical to building stronger value propositions for your sales team.

Business & Branding

with:

Mark Acosta

10 am - 10:50 am

Jul, 16

Production Track

Rachel Bailey

My Athens

How To Cultivate Positive Brand Impressions on Social Media

Explore best practices and considerations for how to put your best foot forward online.

Social Media

with:

Rachel Bailey

2:30 pm - 3:20 pm

Jul, 16

Social Media Track

Ricky Steele

Delta Global Staffing

Exploring the Heart of Social Networking

Build networks that are better primed for success by implementing a few critical strategies and techniques.

Networking

with:

Ricky Steele

1:30 pm - 2:20 pm

Jul, 16

Social Media Track

Sarah Chancey

Chancey Charm

Simon Cole

Thames Agencyworks

How to Leverage Customer Journey Mapping

Design more strategic customer journey maps and fundamentally transform the way you think about online marketing.

Automation

with:

Simon Cole

2:30 pm - 3:20 pm

Jul, 16

Business Track

Matt Chastain

Prolifik Marketing

Using Your Personality to Create Stickier Content

Get insight on how to inject personal energy and charisma into your content to make it more compelling.

Content Marketing

with:

Matt Chastain

1:30 pm - 2:20 pm

Jul, 16

Content Track

Robin Fay

Metadata Then and Now: What's Different and What to Do

Get a crash course on the opportunities and challenges created by metadata for individuals, marketers, and businesses.

SEO

with:

Robin Fay

11 am - 11:50 am

Jul, 16

Social Media Track

Krystina Francis

Adroit Methods

Managing Project Risk by Improving Stakeholder Communication

Explore ways to forge stronger connections with stakeholders to mitigate project risk.

Business & Branding

with:

Krystina Francis

1:30 pm - 2:20 pm

Jul, 16

Production Track

Chris Hanks

Kennesaw State University

Less is More

Learn how the art of making compelling elevator pitches can help us more effectively market to customers online.

Business Writing Tips

with:

Chris Hanks

11 am - 11:50 am

Jul, 16

Business Track

Erin Yates

Perfect Pitch Concepts

* If a speaker has a last-minute emergency, please understand that we will make every effort to find the best possible replacement.