5 Cross-Functional Needs For Effective Business Websites

Support Business & Marketing Goals

Perfect Pitch Concepts specializes in building and maintaining websites that support specific business goals for our clients.

Did you know that hiring an experienced in-house MBA like the ones we’ve got on our team could cost between $75k-$100k Per Year?

Be Seen by Potential Customers

Ensuring that your business shows up when customers search for what you provide can take a great deal of effort and expertise. Our team will help you with all of the cross-functional areas needed to increase your visibility to potential customers and benefit your business for years to come.

Define Conversion Goals

Our team of MBAs will ensure that your business goals are clearly defined and supported by your website. By implementing clear calls-to-action for your visitors, we can convert website traffic into sales revenue and clearly measure these conversion rates.

Robust Lead-Generation

Virtually every website we build at least uses a basic online contact form to allow potential customers to reach out to you, but we also offer more robust lead generation forms. These forms are capable of supporting a myriad of customizable fields and conditional logic to more carefully qualify your inbound leads.

Email Marketing Management

Our team can not only synchronize your website’s lead generation forms with your newsletter list to build your mailing list size, but we’ll also help design and deliver compelling newsletter content to increase monthly customer exposure, sales opportunities, and, ultimately, site conversions.

Gain Competitive Advantage

Basic websites are increasingly easy and affordable to create, but this ubiquity has increased both the quantity and general quality of your competitors’ websites. Perfect Pitch Concepts will make sure that your website quickly conveys your professionalism and the value you provide in a way that propels you above your competition.

Social Media Strategic Guidance

Our team plans and manages social marketing campaigns for particular industries and business goals. With these strategies in place, you can focus the daily activities of your employees or social media interns to more effectively support your overall online marketing goals.

Get Your Own Technical Experts

Managing a website can be a major headache, even when you know what you’re doing. Let our web pros handle these headaches for you!

Great in-house web developers can easily command salaries Over $100k Per Year in competitive markets, just for skills in this single area!

Performance Website Hosting

Unlike free or economy website hosting solutions, we offer high-performance Media Temple servers that provide extra security and speed to your website. Our websites also benefit from extra perks that you won’t typically find with economy hosting solutions.

Domain Registration

If you prefer to let us manage your ongoing domain registration and DNS configurations to help make sure everything gets set up smoothly, we’re happy to help! Our ongoing plans include this service, but we also offer this service for $15/yr for each domain you want us to manage.

CloudFlare Integration

CloudFlare is a service that delivers static media files from strategically-deployed servers around the world for significantly enhanced site load times. They also provide an extra layer of security to help protect your site from innumerable malicious traffic and web threats.

Improved Email Notification Reliability

With many web hosts, you’ll never receive the emails intended to notify you when a customer submits an online message. Our hosted sites benefit from PostMark integration to improve the likelihood that you’ll actually know when a customer writes to you.

Daily Amazon Cloud Backups

While recovering a hacked or damaged site may occasionally be out of scope of our hosting plans, rest assured that our daily cloud backup tools will make it possible to restore your site to its last working version as soon as the problem is resolved.

Basic Security Configurations

Skilled hackers are able to attack banks, governments, and other institutions that spend millions of dollars fighting them. But there are a number of basic security measures we take to significantly reduce your exposure to the growing number of lower-level automated attacks out there.

Ongoing WordPress Updates

WordPress is constantly updated for enhanced performance and security, and if your site isn’t actively monitored and updated it is more vulnerable to being hacked or otherwise compromised. When your business is hosting with us, we’ll take care of this for you!

Extended Support for Premium Plugins

Many of our premium site functionalities derive from premium WordPress plugin licenses. As long as you are hosting with us, you’ll benefit from continued access to any upgrades the plugin authors put out to enhance performance or security.

Improve Your Brand

The aesthetics of your website can affect your ability to convert visitors into customers. We’ll help you make the impression you deserve.

Professional graphic designers earn $26k-$77k Per Year depending on their level of talent, experience, and knowledge of designing for web.

Custom Website Design

People will form an impression about the quality of your business and the level of your professionalism within just a few seconds, often before they read a single word on your website. The importance of strong design aesthetics for your website should not be underestimated.

Mobile-Friendly Website Design

We make sure that all of our sites look great on both regular and mobile browsers. If your project requires a standalone mobile version of your site, we will happily install and configure WPtouch Pro for a “beyond responsive” mobile experience.

Logo Design

We leverage our business and design acumen to work with agencies who specialize in comprehensive logo creation or enhancements. For clients looking to save a little money, we offer simple text-based logo design.

Newsletter Template Design

Finding an email newsletter design that fits your unique company identity from a stock template is almost impossible. Let us design a custom newsletter theme that is professional, elegant, and accessible across a variety of email services.

Feature Panel Designs

Many of our websites feature large graphic panels on the main home page that highlight special areas of the website. These feature panels are like small billboards, and we take great care to work with clients to make sure these feature panel designs are strong.

Social Media Consistency

To improve overall brand integrity, your collateral should use consistent design elements across all of your online marketing assets. From creating a custom profile cover image for Facebook to creating a background for your Twitter page, our team will ensure that your social media profiles truly belong to your brand.

Establish Thought Leadership

Websites with exceptional writing and media inspire customer confidence in your business and improve your search engine rankings.

Gifted copywriters are surprisingly difficult to find, and good ones can cost you anywhere from $40k-$60k Per Year, and they won’t likely know SEO tricks.

Professional Website Copywriting

Articulating the value a business offers in a concise and compelling way is a challenge even for a professional copywriter. Our writers can work with your website copy to ensure that it converts website visitors into customers, while also optimizing various SEO factors.

Create Photography & Multimedia

The quality of a website ultimately depends on the quality of its media. High-quality professional photography and multimedia are why some businesses appear as best-in-class. If your business is near Atlanta, GA, we can manage your professional photography or video production needs.

Optimize Photography & Multimedia

When clients have media for new website content, we perform technical and aesthetic checks on it to ensure proper optimized for web environments. This may involve optimizing images with Photoshop, or adding various meta data for enhanced SEO.

Industry & Trend Research

For clients with more involved blogging needs, our team can do a lot more than provide editorial and SEO support. We can perform strategic research to help your business capitalize on popular search trends or potentially profitable keyword topics.

Ongoing Blog Publishing Support

Great company blogs publish high-quality content that thoroughly demonstrate the thought leadership of the business. While most clients opt to handle 70% of these ongoing production demands in-house to save money, our team can provide final revisions, SEO guidance, and editorial oversight to give your blog a serious competitive advantage.

Social Media Publishing

If your business is simply too busy to manage social media profiles, our team can make periodic posts on your pages to keep them looking healthy and active. Based on the amount of production time in your monthly service plan, we will craft a social media management plan that best meets your needs.

Manage Ongoing SEO Needs

Search Engine Optimization (SEO) is hard work, and it takes ongoing diligence & frequent training to achieve sustainable results.

SEO professionals make between $76-$200/hour or $250-$5,000 per month depending on the project, mostly based just on the things described on this tab.

Strategic Target Keywords

Our team of SEO experts can help your business select search phrases and keywords that make sense for your business. We work with your business to identify ideal search keyword goals, and we then weigh their relative difficulty and benefits to create a manageable target keyword list.

Ongoing Keyword Tracking

After a site launches, our ongoing SEO plans ensure that we continue to track your website’s success with your target keywords. Is your website gaining or losing search engine rank? How about your competitors? What can be done to help your site? We keep tabs on this stuff so you don’t have to.

Search Engine Crawl Diagnostics

Sporadic technical issues with content and the source HTML code can hinder a search engine’s ability to crawl and properly index your website. That’s why our ongoing service plans constantly monitor websites for issues and alert our team so we can work to resolve them.

Competitor SEO Tracking

As more businesses realize the importance of investing in their website content and search marketing efforts, the competitive landscape is quickly evolving. That’s why we not only track how your website is doing, we monitor the performance of your top 3 competitors.

Link Building Efforts

Quality link building efforts can take surprising amounts of time since we must personally reach out to various website content managers. By focusing only on link opportunities from fewer strategic sources, our team is able to help improve in-bound linking opportunities for our clients.

Manage AdWords Campaigns

For clients with more involved Google AdWords campaigns, we offer management services to better synch organic and paid search campaigns. By coordinating these efforts, our team may be able to help increase your conversions while lowering your campaign expenses.

Actionable Monthly Recommendations

Our ongoing SEO clients receive a monthly report with a review of where we’ve been, where we want to go, and what specifically we can do to get there together. Each month an expert will personally review and analyze your website data to formulate an action plan.